Selling your home

“My enjoyment comes from working with the individual or couples. Every house is different, every deal is different, and every buyer or seller is different. What isn’t different is the clients’ best interests are what’s important.”

People sell houses for a number of reasons, maybe you are relocating, downsizing, or looking to make a profit by flipping. Whatever your reason for selling, the most important thing is: return on your investment. It’s important for you to feel like your realtor is working in your best interests and is fighting for the best deal for you. As your realtor, it is my job to understand your goals and to use the contacts, tools and strategies at my disposal to move your house through the various processes of selling - staging, renovating, negotiating - to ensure your goals are met.

What you need to prepare for listing

To make the listing process faster and easier, ensure that you have compiled the following items and documents:

  • Income statements for the past three fiscal years

  • Articles of incorporation

  • A copy of your most recent property tax bill

  • Gas, Hydro, and Water bills from the previous 12 months
  • An up to date survey of your property (if available)
  • Copies of any rental agreements (e.g. Hot Water Tank, Furnace)

  • A list of any recent improvements to the property as well as warranties
  • Copy of WETT inspections for all wood burning fireplaces

  • Spare key to be used for showings
  • Identification documents - and copies, if possible - for each individual who is a party to the transaction (e.g. property owner, president, etc.).
  • Acceptable identification documents include: birth certificate, driver’s license, passport, record of landing, permanent resident card, old age security card, or a certificate of Indian status.
  • Contact lender to verify terms of current mortgage and any discharge penalties

Establishing Current Market Value

The most common reason a property does not sell in a reasonable period of time is overpricing.

“Market Value” is the estimated price for which a property should sell if exposed to the open market for a reasonable period of time. While sentimental attachment is an important component of a home’s worth to most homeowners, it is not a consideration in establishing the current market value of a property. Keep in mind that the amount of money that you have invested into a house and the market value of your home have nothing in common.

Comparative Market Analysis

Using comparable sales and market data, I will provide a Comparative Market Analysis to assist you in determining the current market value of your home.

The most significant factors in determining market value are:

  • Current market conditions

  • Financing

  • State of the economy

  • Competition in the local market (Supply & Demand)
  • The location and condition of a property

Timing is everything

Timing is crucial in the real estate market. A property attracts the greatest interest from prospective buyers and realtors when it is initially placed on the market. Selecting a competitive price for your property from the start will:

  • Expose your property to the greatest number of prospective buyers
  • Create agent enthusiasm

  • Increase the potential for higher offers and competing offers

  • Help your property sell faster, therefore minimizing the inconvenience of showings
  • Prevent your listing from remaining on the market too long and becoming “market stale”

Marketing Strategy

My marketing strategy for your property targets potential buyers in the local, national and international marketplace. It includes maximum exposure in both print and digital newspapers, magazines and real estate trade publications, and through social media.  

High visibility, tracked interest

Your property will be highlighted on and the corresponding commercial site, and will be promoted through the highly respected Royal LePage website, the Royal LePage ProAlliance Realty website, and my personal website Interest in your property is tracked. A virtual tour is created for your property and can be accessed through these websites. Views of the tour are also tracked.

A Royal LePage “For Sale” sign is placed on your property providing for excellent visibility and brand recognition from an industry leader.

High quality professional photographs are commissioned and shot from a variety of angles to highlight your property’s distinctive features and captivate potential buyers. Detailed floor plans and interactive tours are created through iguide technology.

Targeted print and digital advertisements

Full colour professionally bound marketing books are produced containing comprehensive information and professional photographs and floor plans of your property and provided to interested buyers and realtors as well as distributed through my extensive network of potential buyers and leaders in the business community, both within Kingston and throughout the country.


The Real Estate Book

With more than 6 million magazines distributed across North America every month, The Real Estate Book is one of the largest circulated magazines in North America and the Industry’s most trusted Real Estate Media Brand in North America for over 30 years.

Web & Mobile

  • Enhanced online exposure for your listing
  • Mobile websites, text codes, QR codes, apps & more

Interactive Print Includes all digital products plus

  • Locally distributed magazine with interactive features
  • Out of market inquires and corporate relocation programs

Homes & Land

The leader in integrated real estate marketing, publishing more than 27 million magazines annually. Homes & Land magazines are distributed at high-traffic locations and direct-mailed to targeted homebuyers and sellers. Your online listings reach millions worldwide through and 20+ online partners, including Trulia and Zillow. Homes & Land Luxury Listings are syndicated to the following publications, further exposing your listing:

  • Wall Street Journal
  • Robb Report
  • The New York Times
  • International NY Times
  • The DuPont REGISTRY

The Whig Standard

Full page ads are placed in the Whig Standard Homes Section as well as Whig Standard Online, reaching 72,500 homes each week.

Fine Lifestyles Fine Homes

Full page ads in Fine Lifestyles Fine Homes Magazine, print and digital

Robb Report

High profile international luxury publication. Advertising in Robb Report positions your listing among the world’s finest properties and in front of high-net worth individuals.

On the Water, Waterfront, Recreational and Cottage Properties


Promotional events

Elegant charity events are planned at your property with local celebrity chefs. Guests are treated to cocktails and hors d’oeuvres while they are escorted through your property and informed of its special features and impressive characteristics. Comprehensive marketing packages showcasing your property are made available to guests. Invited guests include leaders in the business, hospital, and Queen’s community as well as business leaders and investors from throughout the province.

Social media campaigns

In today’s market, social media is an important component of any marketing strategy. Your property is promoted through numerous campaigns on social media, including virtual tours and highlights from promotional events.

Community connections

My extensive network of connections, nurtured through two decades of community involvement puts me in touch with ideal buyers such as: Presidents and CEOs in Kingston and Ontario, local professionals including key decision makers in the medical field, high wealth clients and newly appointed professionals and entrepreneurs in the area. I also maintain a biannual luncheon with the military for connection and cross collaboration.