The Koven Approach Step 1 of Selling Your Home

Step 1
Introduction & Property Assessment

The more you know about what to expect, the less intimidating the process will be. You will make better decisions, too.

The Koven Approach Step 2 of Selling Your Home

Step 2
Property Readiness & Content Generation

Our team will work with you to get your home ready and create a number of assets to showcase your property including 3D floorplans, video, and brochures.

If work is recommended on your home we have people who can help and we will work with you to get the tasks done.

The Koven Approach - Step 3 - Brand Awareness
The Koven Approach - Step 3 - Awareness of Listings
The Koven Approach - Step 3 - Appealing Content

Step 3
Getting Your Home Noticed

To get the most for your home you need buyers to see it.

The Koven Lifestyle Real Estate team has a marketing program that creates high awareness and demand for listings to effectively attract the most qualified buyers.

Brand Awareness

High brand awareness drives potential buyers and their agents to our listings and agents. We also tap into our network of eager buyers.

Our marketing campaigns are ongoing:

- Paid social media
- Direct mail campaign
- Outdoor advertising
- Video stories
- E-newsletter
- Website

Awareness of Listings

Our unique network buyers and sellers facilitates the matching of homes to new owners. Our team stays connected to ensure we leverage the Koven network. To further enhance awareness of listings we have campaigns comprising:

- Paid social media (Facebook, Twitter, Instagram) targeted to relevant audiences
- Organic social media (Facebook, Twitter, Instagram)
- Print advertising
- Lawn signs
- Feature sheets
- Virtual open houses

Appealing Content

The Koven team creates strong visual representations of the listing.

- Staging
- 3D Floor Plans with Matterport technology
- Videography and photography
- Dedicated team of digital strategists, videographers, photographers and graphic designers.

The Koven Approach - Step 4 -Negotiating the Sale of your Home

Step 4
Negotiate, Negotiate

When you get offers - and in this market, multiple offers - skilled negotiation is required to ensure that the deal is made for the highest price possible, with ideal terms and conditions.

The Koven Approach - Step 5 - Details on the Sale of your Home

Step 5
Wrapping up the Details

The journey is not over once the deal is made.

We do the paperwork and ensure everything is done properly including coordinating with your real estate lawyer.

The end of a transaction does not mean the end of the relationship. When we work with our clients it is never goodbye. We are always a phone call away.